He Spotted a Problem Nobody Fixed — Now It's a Franchise

Most people complain about problems. Few actually build a business around them.

Morgan Steir spent 12 years in software sales before spotting a problem nobody had solved vehicle rust. No convenient options, no mobile service, no easy fix. So he built one.

In this episode Morgan shares how a frustrating personal experience turned into Undercover Undercoaters, a mobile franchise now expanding across the country.