How I Franchised This
How I Franchised This dives into the real stories of franchise owners who left the 9-to-5 to build something on their terms. Hosted by Franzy co-founder Alex Smereczniak, each episode explores the highs, lows, and lessons of franchise ownership, from first-time buyers to seasoned multi-unit operators. Whether you’re researching your first franchise or scaling your portfolio, Franzy’s here to guide you through the journey.
Episodes

Thursday May 29, 2025
Thursday May 29, 2025
From Audit Decks to Mosquito Vans: Ian Martens on Taking the Leap into Franchising
In this episode, Franzy co-founder Alex Smereczniak sits down with Ian Martens, a 25-year-old who walked away from a fast-track career at EY to launch a MosquitoNix franchise in Charlotte. Ian didn’t set out to become a franchisee—but when the right team and opportunity came along, he decided to bet on himself and make the leap.
He shares what it was really like to go from IT audits to door hangers, why he believes customer service is the real differentiator in home services, and how simple, scrappy marketing tactics like yard signs and van branding are driving real results. Ian gets candid about the emotional highs and lows of his first few months in business—and the mindset shift it took to fully commit.
We also unpack some of the biggest misconceptions about franchising, especially the idea that franchisees aren’t local owners. Ian makes the case for why franchising can be a powerful way to build something of your own—without doing it completely alone.
Want help finding the right franchise for you? Head to Franzy.com to get started.

Thursday May 15, 2025
Thursday May 15, 2025
Jeff and Samantha Gossett weren’t planning to start a business—until an Instagram ad for KidStrong changed everything. They share how they left teaching and sales to open their own franchise, what Discovery Day was really like, and how they’re building a business as both partners and parents. If you're thinking about franchise ownership, this is a must-listen.
Find your fit at Franzy.com.


